Hey, I'm Chou

I’m a seasoned UI/UX designer and product strategist with experience in product, marketing, and design. My entrepreneurial mindset allows me to work well in a team or solo. With experience leading medium-sized teams, I have a proven track record of delivering customer-focused results through effective cross-functional initiatives. I also strive to create a positive and productive work environment for my colleagues

I am eager to apply my skills and experience to the development of innovative products in the health, education, e-commerce, fin-tech, industries, or any other interesting opportunity that values a healthy and positive work environment.

My journey as a designer

It has been a long journey
2023-2024
LittleLives / Senior UI-UX Designer

Enhancing user experience across mobile and web platforms for a preschool management system in Southeast Asia

Key responsibilities
  • Introduced user research templates and conducted in- depth interviews, refining product designs based on real customer feedback 
  • Ensured seamless implementation of UI designs with development teams, reducing miscommunication and ensuring high fidelity to specifications
  • Led user research initiatives, incorporating insights into design improvements that directly addressed user needs and preference
  • Developed and launched two key features previously stuck in conceptualization, significantly enhancing product functionality and user satisfaction
  • Streamlined design process, increasing team efficiency by 20% through a structured approach from idea collection to feature development.
2020-2022
Watsup.vn / Co-founder • UI UX Generalist
  • Designed and created visually appealing and user-friendly designs for the company’s website and marketing materials
  • Provided art direction and developed branding strategies to establish and maintain the company’s brand identity
  • Worked to turn the company’s vision into a reality, overseeing the development of new products and services
  • Managed the content and creative teams, ensuring that all materials met the company’s standards for quality and consistency
  • As a co-founder, participated in board meetings and contributed to important decision-making about the direction of the company
  • Built company culture and created a healthy working environment where all team members were happy and engaged.
Highlights:
  • Transformed vision into a thriving e-commerce store with 1,000–5000 daily unique users
  • Designed and developed a comprehensive user experience, from graphics to UX, both online and offline, as part of a two-person team.
  • Fostered a healthy working environment, building a strong company culture where all team members were happy and engaged.
2017-2020
Sentifi.com / UI UX Generalist
  • Collaborate with product managers and developers to design exceptional user experiences for multiple products (web and mobile app)
  • Solve complex design problems through a user centered design process that accounts for user goals, business requirements and development needs
  • Use a variety of methods to document design decisions including sketches, process flows, wireframes, storyboards, visual design mockups and interactive prototypes.
  • Employ visually interesting, usable visualization techniques to help users explore and understand complex data sets and processes.
  • Plan and conduct user research activities such as user testing, interviews, and surveys to understand the needs of users.
  • Establish design and usability requirements for each engagement.
Highlights:
  • Acquired knowledge of Machine Learning and the finance industry.
  • Effectively managed design as a sole contributor during company cost-cutting and layoffs.
  • Design and successful implementation of cutting-edge products, paving the way for innovative solutions and customer satisfaction.
2015-2017
Freelancer / UI UX Generalist
  • Worked as a UI/UX freelancer, collaborating with companies such as Homejoy, Rakuten, and Xiaomi.
  • Provided consulting services to start-up companies, helping them to develop and improve their digital products
  • Managed projects from start to finish, including delivering final designs and assets to clients
  • Prioritize the tasks, ensuring that the quality of deliverables is high and that they’re delivered on time
  • Worked closely with clients to understand their business goals. Design user-friendly and visually appealing solutions that meet their needs
2013-2015
Like (Glass Egg Digital) / Product Development
  • Led creative sessions for OakClub.com, a dating site.
  • Developed creative programs and design concepts that met the business objectives of the organization and advanced the brand strategy.
  • Established creative direction for all online and offline services.
  • Supervised and inspired the creative team and generated multiple concepts for campaigns or projects
  • Worked closely with the marketing, stakerholder and development teams
  • Responsible for copywriting and Vietnamese content, developing concepts, and presenting to the CEO
  • Worked with internal teams to generate ideas and proposals
  • Provided quality control over concepts and projects
  • Involved in mobile app development and UI/UX strategy
Highlights:
  • Wore many hats at a startup, with experience in content writing, digital marketing, and branding management.
  • Effectively led a talented team of 3 designers, resulting in high performance.
  • Proposed and implemented changes to improve team leadership, resulting in career growth opportunities for team members.

My journey as a Graphic Designer​

I started my career as a graphic designer and wouldn't know it could take me so far.
2012-2013
Rocket Internet GmbH / Regional Senior Graphic Designer
  • Managed the ZALORA Regional Design Center and worked for Zalora Southeast Asia (covering Hong Kong, Singapore, Thailand, Malaysia, Philippines, Vietnam, Indonesia).
  • Responsible for designing for Google and Facebook ads campaigns.
  • Acted as main contact for the Regional Team in Singapore.
  • Prioritized tasks, ensured that deliverables were of high quality and delivered on time
  • Proposed new ideas and solutions to the regional team.
  • Built a design hub for Zalora SEA, mentored and coached team members and
  • In charge of testing UX for Zalora ads.
Zalora.vn / Senior Graphic Designer
  • Maintained brand consistency across all marketing collaterals
  • Assisted in generating leads by optimizing the website and creating visuals for onsite marketing campaigns.
  • Worked closely with the marketing team to improve the quality of visual artworks across all channels, including online marketing campaigns, offline prints and advertising.
  • Created various marketing materials such as ads, banners, brochures, catalogs, displays, and websites, including establishing and maintaining social media channels for the company on platforms such as Google Ads and Facebook
  • .Managed, coached, and mentored a team of designers.
Highlights:
  • Demonstrated success in leading and guiding a team of 7 designers, including hiring, mentoring, training, and coaching
  • Quickly promoted to a management role, reflecting strong leadership and organizational skills
  • Experienced in working in a remote environment from an early stage, gaining expertise in UX design.
2011-2012
Thegioididong.com / Graphic Designer
  • Worked with a graphics team that included consultants, designer and brand managers.
  • Develop branding identity for dienmay.com
  • Created marketing materials such as brochures, product sell sheets, flyers, direct mail, package design, and corporate identity
  • Responsible for designing layout and banner ads

     

Me, as a person

Get to know me

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